As a designer and creator Wil Natzel straddles the line between art and architecture with his interventions that resuscitate the brutal boxes contemporary cultural has scraped of all embellishment. He uses architecture as the medium to question and counteract the banality of the typical monotonous urban environment. His studio uses contemporary digital tools in unexpected ways with unusual materials to manifest new realities to spectacular effect. As an alternative to the discipline’s character-lessens, he creates one-of-a-kind architectural experiences and objects which immerse the viewer in moments of wonder and interaction.


As a graduate from the Cranbrook Academy of Art with a Master of Architecture Wil has designed and created large public projects for The Soap Factory, Northern Spark, and SooVAC. His work has been featured in Wired, MN Original and numerous design blogs. He has collaborated with Perot Museum of Science and Nature, UCLA Gamelab, Minnesota Children’s Museum, and MoMA PS1, along with other leading cultural and educational institutions. He has also served as a visiting architecture critic at the University of Michigan, School of the Art Institute of Chicago, University of Minnesota, and Iowa State University.

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